Wednesday, June 19, 2019

The Costco Case Assignment Example | Topics and Well Written Essays - 1000 words

The Costco Case - Assignment ExampleIn an industry where competition is stiff, an organization need to develop strategies that would enhance its position in the commercialiseing by attracting more customers. The competitors here are sure employing several strategies such as pricing in an attempt to develop a competitive edge and be the market leader.Yes, all these three club rivals-Costco, Sams and BJs wholesale have high similar strategies. They both carry on their products at very crushed prices to attract customers, offer a variety of products from which customers can choose from, have a strong emphasis on low operating costs, all use cross-docking technique to reduce the operational cost and to guarantee that the products reach the stores and the customers in good time and all the stores ensure fictitious character products to their customers. All also ensure that they offer quality to execute, quality merchandise and superior shopping experience to all their customers and m embers in the wholesale club industry.However, thither are some different in their strategies of the BJs that are apparent. BJs ensures that it stocks a broader product assortment than Sams club and the Costco club, it also offers its products in some smaller package sizes that are easier for its customers to carry home and store conveniently compared to the other two clubs, it is the only club that accept manufacturing coupon which provides added take account to its customers, and it also allows its customers to purchase various products online through their website if such products are not found in the companies warehouse club. Therefore, BJs appears to have a better scheme than the other two rivals. On the other hand, Sams strategies appear to be some weak compared to the other two competitors. Its strategy seems to follow the market trend. It does not have any unique strategies for its products but responds to the

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